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Aaron Serruya CEO

Aaron Serruya began his career at age nineteen as the co-founder of Yogen Früz®. Aaron was also involved at various levels, in Coolbrands® and Kahala Brands®.

With over three decades of experience in the retail franchising sector, Aaron holds the position of Managing Director at Serruya Private Equity (SPE), and the CEO of International Franchise Inc. (IFI), which combined has over 3,700 treat and food franchises worldwide, in 38 countries.

Simon Serruya Secretary & Treasurer

Simon Serruya began his career at age nineteen as the third partner in Yogen Früz®. Simon was also involved, on an advisory level, with Coolbrand® and Kahala Brands®.

With almost three decades of experience in commercial real estate investment, Simon holds the position of Managing Director at Serruya Private Equity (SPE). Simon focuses on a real estate portfolio consisting of more than two million square feet of commercial and residential real estate in Canada and the United States.

Claire Serruya Vice President, Yogen Früz®

As Vice President of Yogen Früz®, Claire is responsible for North America’s operations strategy, planning, product development, streamlining processes, and focusing on delivering continual growth of the Yogen Früz® brand across multiple verticals.

Claire’s passion for the industry and Yogen Früz® comes from being a part of it her whole life. Her knowledge of the industry, ability to work effectively with internal and external stakeholders, entrepreneurial spirit, enthusiasm, and ability to handle challenging tasks calmly and confidently makes her a highly trusted leader.

Weny Wu VP of International Operations & Marketing

Weny Wu leads market development and growth as key contact for franchisees worldwide. She is also managing multiple strategic brand teams that oversee marketing, operations, training, and research and development. Weny has wealth of experience in food service operations, marketing, and franchise relations. Prior to joining International Franchise Inc., Weny was the Director of Marketing for Ruby’s® Diner, a full-service restaurant chain. Prior to that, Weny held variety of Operations and Marketing leadership roles at Pizza Hut®, Inc.

Ashley Khan General Counsel

Ashley Khan has served as the General Counsel for International Franchise Inc. since 2014.  Leading the Legal team through multitude of commercial and departmental agreements across all brands.  She plays an integral role in acquisition and onboarding of newly acquired assets.  Her experience and expertise has been instrumental in company’s growth and development by strategically analyzing risks and opportunities.

Daniel Kumer General Counsel

Daniel joined International Franchise Inc. (IFI) in 2021 and is responsible for overseeing all legal matters impacting IFI and its affiliated entities, including corporate governance, franchising, licensing, leasing, financings, joint ventures, mergers and acquisitions, dispositions, and litigation. Daniel has more than 15 years of experience advising on difficult and complex negotiations and documentation related to real estate and corporate law. In addition to his experience as a lawyer, Daniel has extensive institutional-grade business experience, including previous roles as a senior executive in charge of investments at one of Canada’s largest retail REITs and Canada’s largest developer of unenclosed shopping centers, respectively. Daniel holds a BA from Western University, an MBA from York University’s Schulich School of Business, and a JD from York University’s Osgoode Hall Law School.

Michael Mohammed Law Clerk

Michael joined International Franchise Inc. (IFI) in 2021 and is responsible for assisting General Counsel on all legal matters impacting IFI and its affiliated entities. Michael has more than seven years of experience assisting corporate and individual clients in a broad range of civil, regulatory, and class action matters. Prior to joining Serruya Private Equity, Michael worked in Toronto as a Law Clerk at one of Canada’s leading securities litigation boutique law firms.

Michael holds an Advanced Diploma, Law Clerk from Durham College in Oshawa, Ontario.

Nicole Diep Director of Purchasing & Supply Chain

Nicole Diep leads the Supply Chain and Purchasing team for International Franchise Inc. (IFI).  Nicole has spent her 18-year career supporting various food service brands with supply chain operations, covering procurement, global logistics, inventory management, and distribution.  Prior to IFI, Nicole held managing roles at Dine Brands Global Inc.

Irena Rakhamimov Franchise Sales & Business Development

Irena Rakhamimov has been with International Franchise Inc. since 2018. Irena’s responsibilities include evaluating and seeking out qualified and like-minded franchisees, fostering franchisor-franchisee relationships, and franchise sales and development. She is engaged in the various business development activities inside and outside the traditional franchise sale structure.